Bridging Digital and In-Store Experiences
Store Tour Paris (STP) is an initiative that allows retail professionals to discover the latest innovations in half a day through Parisian stores equipped with cutting-edge omnichannel technologies. The experience provides a comprehensive overview of current trends in customer experience, innovative technologies, and business strategy (online/offline).
STP takes place every quarter, allowing retail players to keep up with sector developments and adjust their strategies accordingly. Each edition addresses a different theme, bringing together leaders and experts to discuss ways to reinvent retail through innovation.
The next store tour will take place on November 28 from 2 pm to 5 p.m., bringing together 10 decision-makers from the sector, including CDOs and Omnichannel experts, to focus on new point-of-sale technologies that transform the in-store experience. Participants will explore how these innovations improve operations, customer engagement, and sales channel integration.
Two retail, e-commerce, and new technology experts unveil the major trends observed in the e-commerce world. Stay at the forefront of innovation!
Laetitia is an accomplished marketing specialist in the retail sector, with 15 years of experience spanning various facets of this dynamic industry. She has contributed to shaping marketing strategies for companies ranging from startups to multinational corporations. Passionate about innovation and the social impact of commerce, Laetitia is also a respected speaker and a marketing authority. As a co-creator of "The Ecommerce Café", she plays a vital role in highlighting the latest trends and opportunities in the world of e-commerce.
Adrien is an e-commerce expert who played a key role in the launch of Salesforce Commerce Cloud in France in 2010. With 15 years of experience in American SaaS companies, he is also a recognized speaker, a notable influencer on LinkedIn, and actively volunteers for digital inclusion. Additionally, he is a co-founder of "The Ecommerce Café", the first independent media outlet in the e-commerce field.
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